During the first fall football season of the pandemic era, Badger fans were left wondering what does this mean for tailgating? Bud Light Seltzer had just launched a few months prior and sampling opportunities were not an option to build brand awareness. This campaign generated over 200,000 views on Facebook, Instagram & YouTube. The series was created, written & produced entirely by Dan Mickelson & Fallon Morrissey. The series starred friends and colleagues, as well as ourselves on camera.
Zoom Wave (Part 6)
Tailgating Habits (Part 5)
Get out your seat and jump (Part 4)
Concession Stand (Part 3)
Sanitized (Part 2)
Excited Neighbor (Part 1)