in the spring of 2020, as the pandemic had just begun, every event & sponsorship our team was involved with had been cancelled. our suppliers were looking for creative and fun ways to get to the consumer. with several beer festivals cancelled, our team had an idea...
'Fridge fest - the beer fest in a box'
i came up with the name, slogan and branding for this project while also contributing content. each box contained 18 new or unique beers, swag, coupons and more.
the idea was so successful we repeated this 6 months later for a winter edition. in addition to a minor visual update, i contributed some suggested beer and cookie pairings. we also included some classic holiday cookie recipes with the beer fest in a box.
Winter Logo
Generic Poster
Informative Poster
Tasting Guide
Coupon
